In broad terms, the selling of products is divided into two main categories. They are marketing and retailing. When a product is offered in a market to satisfy the needs and desires of a customer, then the process is known as marketing and in the case of retailing, products are called merchandise.
Manufacturers purchase raw materials and then sell them in the form of finished goods to earn some profit. Commodities, for example, metals, wheat, rice, and other agricultural products usually exist in the form of raw materials, but at the same time, they are sold in their raw or processed form, depending on the needs of the customers.
Merchandising in general, is related to all those practices that are used in order to promote and sustain various categories of commercial activity in a business world. With the advancement of adversities in the business world, the term “merchandising” is understood to have different specific meanings depending on the context it is used in. The most common definition is that in order to increase sales, a majority of companies move a step further to make sure that their products are visible in stores and at the same time, their is presented in an appealing, 'sellable' way.
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