Internet marketing, also referred to as online marketing and eMarketing, is used to describe all the activities a business conducts via the worldwide web with the aim of attracting new business and developing its brand identity.
Internet marketing allows marketers to reach consumers in a number of ways and enables them to offer a wide range of products and services. Internet marketing includes, among other things, information management, public relations, customer service and sales.
Internet marketing is able to, provide an immediate impact. The interactive nature of this form of marketing, both in terms of providing and obtaining instant responses, is a unique quality of the medium.
Another advantage of Internet marketing is that it offers lower costs for the distribution of information and media to consumers worldwide. Internet marketing also has a broader scope because it includes all digital media such as the Internet, e-mail, and wireless media.
Internet marketing ties creative and technical aspects of the Internet, including design, advertising, and sales. Online marketing does not simply involve building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a well-thought out strategy that brings together a given company's sales goals and its website function and appearance.
Internet marketing according to a 2007 survey, is growing faster than other types of media. Because response, and overall efficiency of Internet media are easier to track than that of other mediums, Internet marketing can offer a greater sense of accountability for advertisers.
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See also:
- Website Marketing Resources
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