Advertising is done to make people aware of a particular product or service and marketing is done to promote it and create a brand recall in the best way possible. Both are entirely different terms but are connected to each other with the help of a close bond, known as customer. The later one focuses on the satisfaction of customer needs, wants and requirements.

Both are implemented for the purpose of creating a “brand personality” of a product or service in the minds of customers. These can either enhance the image of the brand or degrade the image.

Here is the tested definition of Advertising: "The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers."

And here is the tested definition of marketing: "The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products."

Advertising forms one of the components of the marketing process. It helps in connecting your business, product, or the services to the outer world.

Steps In Advertising

• First answer these questions: Who are you trying to reach? What do you want to say to them? How, when and where are you going to reach them? Why have you chosen the steps?
• Know your target audience.
• Do a market research
• Be Creative
• Choice Of mediums

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